LOS ANGELES, United States — Paula Schneider, American Apparel Inc.’s new chief executive officer, wants the brand to be as provocative as it was under expelled founder Dov Charney. Just with less skin.
“It doesn’t have to be overtly sexual,” Schneider said in her first wide-ranging interview. “There’s a way to tell our story where it’s not offensive. It is an edgy brand. And it will continue to be an edgy brand.”
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